Born out of the imagination of two friends from Marseille, the story of Compagnie de Provence begins in 1990, when they established their trading company in the Panier, Marseille’s oldest district. Aware that the legendary cube of Marseille Soap holds an important position in the cultural and industrial heritage of their region, they decided to revive it. In spite of the fame and pride in brought to the city since the 17th century, Marseille soap had become outmoded, supplanted by industrial detergents and scented soaps. Guided by their desire to promote this emblematic soap and to market it all over the world and across every culture, they gave it a modern twist.